How to Design a Responsive and Optimized Site in 2024

Estimated read time 6 min read

If you want to design a perfect website for your business or brand, you should know the best practices and strategies to create one. If you are not experienced enough in the niche of site design and optimizing, you should contact a reliable website design agency. A website design agency or company will help you business to create visually and technically a user and search engine friendly site.

However, there are things to consider while creating one for your business. Even if you are planning to hire someone, it is important to know all guidelines from Google and other search engines for ranking it on the top positions.

In this article, I will be sharing one of the most crucial tips to follow while creating a new site in 2024.

Why Responsive Design is a Must in 2024?

Responsive design makes your website work great on any screen size, like phones, tablets, and computers. Google favors websites that work well on mobiles. A responsive design ensures your website looks good and is easy to use, no matter what device someone visits it on.

In 2024, a non responsive site is likely to end up in getting flagged and blocked by Google. In a non responsive site, text gets tiny, buttons disappear, and scrolling becomes a nightmare for both crawlers and humans. Frustrated visitors and web crawlers give up fast, hurting your website’s reputation. Google always favors mobile-friendly sites considering most of the time people browser the web with a smartphone. So, a non-responsive website gets blocked by search crawlers and the site gets next to invisible.

Tips to Design a Responsive and Optimized Website for Beginners

Tip 1: Understand and Implementing Responsive Design

Responsive design utilizes a combination of technical aspects to ensure your website works perfectly on various devices like tablets, phones, desktops and laptops. Here’s a breakdown of these core functionalities:

  • Fluid Grids: It is a flexible layout system where columns and rows adjust ideally to the screen size. This is very important because it ensures content remains organized and visually balanced on any device.
  • Flexible Images and Media: Responsive design uses methods like scaling and cropping to optimize images and videos for different screen dimensions on autopilot. This completely avoids distorted visuals and provides users and search engine bots with a clean, user-friendly experience.
  • Responsive Typography: Font sizes and line spacing are other two things that needs perfect adjustment on the screen no matter what is the dimension of the display.

Tip 2: Testing Responsiveness of Your Site

Thorough testing is crucial to confirm your website’s responsiveness is functioning effectively. Here are two primary methods:

  • Device Testing: Manually visiting and observing how your site loads on various devices, including desktops, tablets, and smartphones, provides a much-needed understanding of the user experience across different screen sizes. You can try to check if anything looks distorted, overlapping, or hard-to-navigate.
  • Responsive Design Checkers: Online tools can test your website’s appearance on a variety of devices and can provide you with layout problems or areas requiring refinement. These checkers automates the testing process and provide valuable insights that you will need before editing further. If you want experienced people to provide feedback and fixes for your site’s responsiveness and SEO optimization, you can contact an experienced web design team.

By implementing these key features and doing manual and thorough testing, you can make your site responsive.

Tip 3: Learn and Implement Google E-E-A-T (What Is It & How To Use It For SEO)

Google has recently updated its webmaster and content-creators guidelines. They have been now focusing on what known as EEAT or E-E-A-T which means Experience, Expertise, Authoritativeness, and Trustworthiness of a website about the topic its writing. Here’s how to implement Google EEAT on your site for SEO in 2024. You should learn why it matters for your content to be in harmony with Google’s guidelines. Once you are well aware about the instructions provided by the search engine king, you should immediately work according to it. The better you optimize your site around this factor, the better your site will be optimized for the search engine.

Tip 4: Content is King

Think of good content like a website’s building blocks. Just like a strong foundation is important for a house, good content is important for a website’s success. Here’s why:

Search engines love informative websites. When you have helpful and interesting content on your site, search engines like Google are more likely to show your website to people searching the web. This means more people will find your site!

Good content keeps visitors hanging around. Imagine interesting stories or useful information that makes you want to stay on a website and learn more. That’s what good content does! It keeps visitors engaged and interested in what you have to offer.

People trust websites with good content. If a website has well-written and informative content, it shows the owner is an expert and knows their stuff. This builds trust with visitors, making them more likely to do business with you or recommend your site to others.

Good content can turn visitors into customers. By creating informative content about your products or services, you can help potential customers understand why they might be a good fit. This can lead them to take action, like buying something or signing up for your email list.

Tip 5: Page Speed Optimization

In today’s fast-paced world, users expect websites to load instantly. Here’s a breakdown of why fast loading times are crucial:

Improved User Experience (UX): Slow loading times lead to frustration and visitors abandoning your site. Faster loading keeps users engaged and happy, increasing the chance they’ll be converted as a customers.

Search Engine Optimization (SEO): Search engines like Google consider website speed when ranking search results. A slow website suggests a poor user experience, potentially lowering your ranking. Faster loading times can lead to a higher ranking, making your site more visible in search results.

Faster loading times mean less time spent waiting for data to transfer from your server to the user’s device. This improves user experience and satisfaction. Search engines use various factors to rank websites, including speed. By optimizing your website for speed, you’re sending a positive signal to search engines, potentially improving your ranking.

David Splain

David Splain is the Content Head and Admin of, a news portal with keen interest in the business news, AI and tech trends. David has been providing expert's insights and reviews on various business philosophies, AI trends and products.

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